Eco household brand · Amazon US, CA, UK, JP
3% → 7%profit margin
- Problem
- Sales looked healthy, but almost nothing was left after ads and fees. US ACOS had drifted to 46% and the UK store was losing money every month.
- What we did
- Mapped profit per product and market, cut the products losing money on every sale, and traced the ACOS rise to falling conversion rather than higher CPCs.